Social Media Content

This page showcases a selection of my social media content, highlighting my creative process, strategy, and results. Each post represents my ability to engage audiences, elevate brand messaging, and execute impactful content across various platforms.

Nat Geo Youtube Series: Grandma Vs.

At National Geographic, I collaborated across marketing, editorial, and video production teams to develop and launch Grandma Vs., a YouTube series designed to complement and promote No Taste Like Home with Antoni Porowski. I led the companion social strategy, crafting platform-specific content and distribution plans to amplify reach, drive engagement, and align with the broader storytelling goals of the campaign

CLICK HERE to watch an episode

South Africa Conference Reel Series (2025)

Producing a 3-part Instagram Reel series documenting my time in South Africa representing National Geographic. The series will capture key moments from the film conference, a wildlife safari, and my solo travels in Cape Town—blending visual storytelling with an eye for narrative, culture, and environment.

CLICK HERE to view the first posted reel

(check out my second account, @olugshakur where I post archival photos).

Nappy Head Club (2023)

I created this project for a brand called Nappy Head Club. My article on the importance of meditation within black and brown communities was published in 2023 and alongside it, we created a video to visually pair it with.

CLICK HERE to view

Campaign Post: "Traces of my Spirit" (2022)

This post was for a campaign I was leading at Mehari Sequar's Art Gallery, and the goal was to promote the opening reception of an art exhibit featuring a talented new artist. The post reached 3,440 views, which was the highest view count for any post at that time.

CLICK HERE to view!