MEKDELA
Social Media Content
This page showcases a selection of my social media content, highlighting my creative process, strategy, and results. Each post represents my ability to engage audiences, elevate brand messaging, and execute impactful content across various platforms.

01
Creating "Pole to Pole" with Will Smith (behind the scenes)
Filmed senior National Geographic leadership for a behind-the-scenes video featuring Will Smith, capturing authentic, engaging footage that supported the project’s visual storytelling. Collaborated with producers by providing high-quality clips that aligned with editorial and brand standards.
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CLICK HERE to watch
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02
Nat Geo Youtube Original Series: Grandma Vs.
Developed and launched Grandma Vs., a National Geographic YouTube Original series, collaborating across marketing, editorial, and production teams. Worked on set with the director and creators, offering real-time feedback to shape authentic, audience-ready storytelling.​
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CLICK HERE to watch an episode​


03
Campaign Post: "Traces of my Spirit" (2022)
This is one post for a campaign I was leading at Mehari Sequar's Art Gallery, and the goal was to promote the opening reception of an art exhibit featuring a talented new artist. The post reached 3,440 views, which was the highest view count for any post at that time.
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CLICK HERE to view!
Nappy Head Club Brand (2019)
04
I created this project for a brand called Nappy Head Club. My article on the importance of meditation within black and brown communities was published in 2019 and alongside it, we created a video to visually pair it with.
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CLICK HERE to view
